How to Create an Elevated Coastal Grandmother Look

The Coastal Grandmother trend has become a beacon of effortless elegance, mixing timeless style with coastal charm. If you’re looking to embrace this aesthetic with a touch of elevated sophistication, there are a few key elements to focus on. From the perfect wardrobe staples to the serene home décor, creating the elevated Coastal Grandmother look is all about blending comfort with luxury. Here’s how to do it:

1. Opt for Timeless, High-Quality Pieces

At the heart of the Coastal Grandmother style is the idea of quality over quantity. The look doesn’t lean on the latest fast-fashion trends, but instead focuses on long-lasting, classic pieces that exude understated luxury.

Wardrobe Essentials:

• Linen and Cotton: Choose garments made from breathable, natural fabrics like linen, cotton, and silk. Look for a tailored linen blazer, a crisp cotton button-down shirt, and light cotton skirts that feel airy and refined.
• Neutral Tones: Opt for a palette of soft neutrals such as whites, creams, beiges, soft greys, and pastels. These colours mimic the muted tones of the sea and sky, and can be mixed and matched for a sophisticated yet relaxed feel.
• Tailored Trousers and Skirts: High-waisted trousers with a relaxed fit are quintessential to this look. Pair them with an oversized cashmere sweater or a silk blouse. Flowy skirts in midi or maxi lengths are also key.
• Polished Accessories: Think woven straw hats, oversized sunglasses, and delicate gold jewellery. A pair of classic pearl earrings or a subtle chain necklace can elevate the look without overpowering it.

Footwear: For an elevated yet comfortable touch, look for sophisticated flat footwear — leather sandals, loafers, or ballet flats work perfectly. When you want to go slightly dressier, opt for block-heeled shoes in neutral tones.

2. Master the Art of Layering

Layering is key to achieving that relaxed yet polished look that Coastal Grandmothers are known for. It’s about creating a sense of ease while still looking put-together.

• Oversized Sweaters: A lightweight, cashmere or merino wool sweater in a soft neutral tone is a must. Layer it over a collared shirt for a chic, polished look. A fine-knit cardigan or shawl can also be draped over your shoulders for a cosy yet refined vibe.
• Tailored Outerwear: Invest in a classic trench coat or a well-fitted blazer. These pieces provide structure and sophistication, giving your laid-back look an elevated edge. A long, unstructured wool coat or a sleek, oversized blazer is ideal for colder months.

3. Choose Elegant, Timeless Prints

While Coastal Grandmother style is mostly about solid neutrals, adding a tasteful print can bring in a sense of personality and refinement.

• Nautical Stripes: A classic, thin striped top can be a staple piece. This print immediately evokes coastal elegance without feeling too casual. Pair it with beige chinos or high-waisted trousers for a look that’s both chic and comfortable.
• Subtle Florals or Polka Dots: A small floral print or delicate polka dots can be a lovely way to add a bit of character. A flowy, midi dress with a soft floral pattern works perfectly for the Coastal Grandmother look, especially when paired with a knitted cardigan.
• Checks or Houndstooth: For a slightly more structured look, soft checks or houndstooth patterns in light tones (cream, beige, pale grey) can add an elegant, vintage-inspired touch.

4. Curate the Perfect Coastal-Inspired Wardrobe

An elevated Coastal Grandmother wardrobe leans on stylish, easy-to-wear staples that feel comfortable and luxurious at the same time. Here are a few pieces to consider:

• A Lightweight Blazer: A double-breasted linen blazer in a neutral shade is the perfect piece to add sophistication to any look.
• A Cashmere Sweater: Look for light, breathable cashmere in tones like off-white, sand, or soft grey. This can be worn with everything from tailored trousers to your favourite pair of jeans.
• A Classic White Shirt: An oversized, crisp white shirt is another essential. It can be tucked into trousers for a smart look or worn loose for a more relaxed vibe.
• Maxi or Midi Dresses: Choose simple, elegant dresses in neutral tones. The longer, flowy styles will help channel a more elevated version of the Coastal Grandmother look. Think wrap dresses, slip dresses, or smocked dresses with a modest, classic silhouette.

5. Elevate Your Home Décor

The Coastal Grandmother aesthetic extends far beyond the wardrobe — it’s about creating a lifestyle. Your home should reflect the same relaxed yet refined vibe, with an emphasis on natural materials, soft colours, and timeless pieces.

Key Home Décor Tips:

• Light and Airy Spaces: Make sure your home feels light and open. Opt for sheer curtains that allow natural light to flood in, or hang gauzy white drapes for an ethereal effect.
• Natural Materials: Wood, rattan, wicker, and linen are the materials to incorporate. Consider a rattan armchair, a linen throw, or a wooden coffee table as focal points in your living space.
• Soft, Muted Colours: Create a serene atmosphere by using a colour palette inspired by the beach. Think soft whites, seafoam greens, sandy beiges, and ocean blues. These colours work beautifully in both walls and furnishings.
• Vintage Touches: Add antique or vintage pieces like a well-loved book collection, a delicate porcelain tea set, or antique mirrors. These items not only tell a story but also bring in an element of sophistication and charm.
• Coastal Accents: Subtle coastal references like a seashell collection, a woven jute rug, or driftwood sculptures can add a personal touch without overwhelming the space.

6. Adopt a Mindful Lifestyle

The Coastal Grandmother is more than just her aesthetic — it’s a way of life. To fully embrace this look, think about the lifestyle that comes with it. Slow down, embrace simplicity, and find joy in the little things. Whether it’s sipping a cup of chamomile tea, reading a book in the garden, or strolling by the sea, it’s about nurturing a sense of peace and balance.

• Cultivate Mindfulness: Take moments each day to appreciate the present — this could be as simple as enjoying a leisurely breakfast, tending to plants, or meditating by the window.
• Sustainable Choices: Invest in pieces that are both beautiful and practical, with a focus on sustainability. Think about purchasing items from brands that champion eco-friendly practices, such as those that use organic fabrics or locally sourced materials.
• Leisurely Activities: Coastal Grandmothers are often seen indulging in quiet activities like reading, baking, or painting. Find simple, fulfilling hobbies that allow you to slow down and enjoy your time.

7. Maintain an Effortless Beauty Routine

The beauty aspect of the Coastal Grandmother look should be equally as elevated but low-maintenance. Think soft, glowing skin and a fresh, natural make-up look. Here’s how to channel that effortless beauty:

• Natural Make-up: Keep your beauty routine simple. A dewy foundation, soft peach blush, and a nude lip are all you need for a refined yet relaxed look. Avoid heavy contouring and stick to a more natural, fresh-faced approach.
• Skincare: Invest in a solid skincare routine with hydrating products to achieve that fresh, sun-kissed glow. A gentle moisturiser, sunscreen, and light exfoliation will help maintain the smooth, healthy skin that defines this aesthetic.
• Simple Hairstyles: The key to hair is soft, natural waves or a simple low bun. Avoid anything too styled or stiff — think windswept, beachy hair with minimal effort.

Final Thoughts

Creating an elevated Coastal Grandmother look is about combining comfort with timeless elegance. By focusing on high-quality fabrics, understated accessories, and coastal-inspired décor, you’ll embrace the peaceful, sophisticated vibe that defines this trend. Whether you’re curating your wardrobe or designing your home, the key is to find beauty in simplicity and luxury in the everyday. So, slow down, indulge in the quieter moments, and create a life that feels both elevated and effortless