The Coastal Grandmother trend?

The Coastal Grandmother trend is a lifestyle and fashion aesthetic that embraces a relaxed, elegant, and timeless way of living. It’s defined by its emphasis on comfort, classic style, and a connection to coastal or seaside living. The trend evokes the image of a sophisticated yet laid-back older woman — typically imagined as living in a beautiful, light-filled beach house — who enjoys simple pleasures like reading, cooking, and long walks along the shore. It’s about embracing a sense of ease and understated luxury, without appearing overly trendy or trying too hard.

The Core Elements of the Coastal Grandmother Trend

1. Fashion
   The Coastal Grandmother wardrobe is all about timeless, refined pieces that are practical and comfortable. Key items include:

   • Linen and Cotton: Light, breathable fabrics are a must. Think of oversized linen blazers, crisp cotton shirts, and flowy skirts.
   • Neutral Tones: The colour palette revolves around soft neutrals like whites, creams, beiges, and muted blues, mirroring the colours of the sea and sky.
   • Classic Silhouettes: High-waisted trousers, wide-leg pants, oversized cardigans, and relaxed but polished dresses are staples.
   • Elegant Accessories: Straw hats, oversized sunglasses, delicate jewellery, and leather loafers or ballet flats complete the look.

2. Home Décor
   The style extends beyond fashion and into interior design, where the Coastal Grandmother aesthetic creates serene, airy spaces that evoke the charm of coastal living. Elements include:

   • Light and Airy Interiors: Soft, muted colours, natural materials (like rattan, wicker, and wood), and plenty of natural light are key.
   • Minimalist, Timeless Pieces: Think of vintage wooden furniture, linen throws, porcelain tea sets, and soft textiles like wool and cotton.
   • Coastal Accents: Subtle references to the sea, such as seashells, driftwood, and coastal artwork, bring the look together without feeling too kitschy.

3. Lifestyle
   The Coastal Grandmother trend is less about achieving a specific look and more about embracing a particular way of living:

   • Mindfulness and Slow Living: It’s a lifestyle built on simplicity, focusing on activities like reading, gardening, cooking, and enjoying long, peaceful walks.
   • Quality over Quantity: Coastal Grandmothers prefer fewer, more thoughtfully chosen possessions and experiences. It’s a lifestyle centred around enjoying the finer things in life — without rushing.
   • Connection to Nature: Whether it’s enjoying a quiet morning by the sea or cultivating a home filled with plants, there’s a clear desire to stay connected to the natural world.

Origins of the Trend

The term Coastal Grandmother was popularised on TikTok by creator Lex Nicoleta in 2022. She described it as a style that draws on the aesthetics of older, more affluent women living in coastal towns, characterised by their chic, relaxed approach to life. The trend resonated with those who wanted to embrace a slower, more intentional lifestyle — something that feels particularly appealing in a fast-paced, stress-filled world.

While the trend gained traction through social media, it also found its way into mainstream fashion and design. Celebrities, influencers, and designers began to embrace and promote the aesthetic, helping it evolve from a niche viral trend to a widely recognised lifestyle movement.

Why is the Coastal Grandmother Trend So Popular?

The Coastal Grandmother trend is appealing because it offers an antidote to the hustle and bustle of modern life. In an era where everything feels rushed and chaotic, the trend offers a comforting, simple alternative. The style is timeless, and the lifestyle it promotes — centred around relaxation, connection with nature, and mindful living — is refreshing. In addition, the emphasis on sustainable, high-quality clothing and home items aligns well with growing concerns about the environmental impact of fast fashion and consumerism.

Ultimately, the Coastal Grandmother trend provides a sense of calm and elegance, allowing people to curate a life filled with peace, beauty, and understated luxury.